Simcoe is Norfolk County’s largest urban area and home to many important industries, including Canada’s largest ice cream plant and Toyetetsu. There are many heritage sites, restaurants, accommodations, shops, CD98.9 FM radio and The Simcoe Reformer.

Simcoe is an unincorporated community and town in Southwestern Ontario, Canada located near Lake Erie. It is the county seat and largest community of Norfolk County. Simcoe is located at the junction of Highway 3, at Highway 24, due south of Brantford, and accessible to Hamilton by nearby Highway 6.

Simcoe was founded in 1795 by Lieutenant Governor John Graves Simcoe. Simcoe was incorporated as the Corporation of the Town of Simcoe in 1878 and had its own town council and mayor until amalgamation into Norfolk County.

A notable landmark is the Norfolk County Memorial Tower, which commemorates the lives of Canadians who died for Canada in conflicts overseas. The Memorial Tower overlooks scenic Wellington Park, a public greenspace that includes walking paths and a waterway system with a small lake, close to the downtown core.

The only operating alligator tugboat remaining in the world, the W.D. Stalker, is located in Simcoe.